The Secret to Humanizing Your Business by Hilary Corna

Join us in this episode as Hilary Corna, a seasoned professional with a background in process optimization at Toyota, unveils a groundbreaking approach that places humanity at the forefront of business. Discover how her unconventional, "unprofessional" approach encourages authenticity, allowing individuals and organizations to shed pretenses and connect on a genuine level, fostering a more loyal customer base.

Intriguingly, Hilary kicks off the conversation by delving into the importance of embracing this human-centric philosophy, even within the realm of process optimization. We explore the correlation between improving the customer experience and directing the same effort towards understanding customers on a personal level.

Hilary also shares insights from her recent transformative experience at Burning Man, shedding light on how it has shaped her perspective and influenced her clients in understanding their business's trajectory.

What sets this episode apart is the wealth of practical examples Hilary provides, showcasing how businesses can infuse humanity into their operations. Learn from success stories like Scribe Media, who have personalized their invoices to add a human touch to otherwise mundane aspects of business. Tune in for a captivating discussion on revolutionizing the business landscape with a human-centric approach.