Ask an Expert by Propelo
Thought-provoking interviews designed to share real and actionable insights from founders, C-level executives, and thought leaders hosted by marketing insider Joshua Carlsen.
Ask an Expert by Propelo
It’s About Serving, Not Selling
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Propelo Media
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Season 3
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Episode 2
Business guru Verne Harnish, known for books like "Scaling Up," shares valuable advice applicable to any company. He emphasizes prioritizing customer needs over sales ("giving before taking"). He also challenges the typical view of differentiation, arguing for a truly focused target market. As Harnish says, "the richest are in the niches."
